Overview
Intent identifies topics a buyer is interested in before a purchase is made. With Data Axle, it’s possible to subscribe to buyers entering or leaving the market and determine how to maximize reception.
For example:
Description | Terms |
Extremely likely to purchase sales software |
Location Intents: Topics:Sales Software Location Intents: Score >80.0 |
Unlikely to purchase a tape drive solution |
Location Intents: Topics:Tape Drives and Libraries Location Intents: Score <60.0 |
See also:
location_intents.topic_ids
- The subjects the buyer is interested in.location_intents.score
- An estimation of how likely the potential buyer is to make a purchase.