Overview
Data Axle business contacts include emails and we partner with third parties to provide additional emails. Use of third party data is usually subject to additional royalties.
Speak with your sales representative to learn more about vendor contact emails.
See also:
contacts.email- The email address of the contact.primary_contact.email- The email address of the contact.contacts_count- The number of contacts on the business record.
Marketable & Deliverable Emails
Emails are validated for marketability and deliverability. Consider these fields when selecting emails for email marketing campaigns:
contacts.email_deliverable- The deliverability status of the email address. Email addresses are validated to determine deliverability for email marketing campaigns. An email is deliverable when we have been able to confirm that it is a legitimate email address and is deliverable.contacts.email_marketable- The marketable status of the email address. Marketable emails are a subset of deliverable emails and are higher quality when sending email marketing campaigns. An email is marketable when it is known that the address is deliverable and the address is not present on the Do Not Email list.
Common examples of selecting emails for marketing campaigns.
| Description | Terms |
| Deliverable Emails |
In Business:Yes Contacts: Email Deliverable:Yes |
| Marketable Emails |
In Business:Yes Contacts: Email Marketable:Yes |
Non-Marketable Emails
Data Axle owns a universe of emails known as non-marketable. An email is non-marketable if it's undeliverable, presents a reputation risk to the sender, or is suppressed.
| Description | Terms |
| Non-Marketable Emails |
In Business:Yes Contacts: Email Marketable:No |
| Undeliverable Emails |
In Business:Yes Contacts: Email Deliverable:No |
Suppressed Emails
Emails on Data & Marketing Association’s (DMA) Do Not Email list are suppressed in Data Axle’s database. To learn more about the DMA, please visit their website https://thedma.org/accountability/dma-choice/.
See also:
contacts.suppressed_fields- The fields on the individual that are suppressed.contacts.suppressed_fields_count- The total number of Suppressed Fields associated with the contact.primary_contact.suppressed_fields- The fields on the individual that are suppressed.primary_contact.suppressed_fields_count- The total number of Suppressed Fields associated with the contact.
Email Hashing
Multichannel marketing use cases frequently encrypt emails into a hash to anonymize data. The hash can be used for matching purposes without sacrificing email privacy.
Hashed values for both MD5 and SHA-256 are available for both delivery and matching:
contacts.email_md5- MD5 encrypted hash of the email address.contacts.email_sha256- SHA-256 encrypted hash of the email address.primary_contact.email_md5- MD5 encrypted hash of the email address.primary_contact.email_sha256- SHA-256 encrypted hash of the email address.